Netflix is Ramping up its Gaming Dev Partnerships as they Take a “More Strategic” Approach

What advantages does Netflix hope to gain from ramping up its gaming development partnerships?

Netflix and gaming have long gone hand-in-hand; with an ever-growing catalogue of media content, the streaming giant offers a comprehensive selection of hit television shows, films, and even their own original series. Now, Netflix is taking an even more strategic approach to gaming by partnering with various game studios and developers to create unique games and experiences for die-hard fans and casual players alike.

Netflix’s commitment to gaming comes at a time when the gaming industry is more competitive than ever. With new consoles, virtual reality systems, and streaming devices popping up all the time, Netflix is looking to secure itself a spot in the landscape. By investing in game developers, Netflix is making an effort to make their streaming service a place for gamers to come, rest, and play.

The streaming giant recently announced a series of deals with developers across the globe in order to create interactive experiences for their user base. Among the new partnerships is one with Telltale Games, which means that Netflix users can expect to find an array of Telltale titles like The Walking Dead and Batman: The Enemy Within added to their catalog. Netflix also partnered with BonusXP, a Texas-based mobile game development studio that created Stranger Things 3: A Game for Netflix. The title invites users to join the show’s characters in Hawkins, Indiana, and uncover the mysteries of the Upside Down in an episodic role-playing game.

Not only are these investments in the gaming world meant to bring new and exciting experiences to their users, but they also provide much needed financial support to independent developers that may not be able to get funding through traditional means. Likewise, the influx of gaming content on the streaming service gives users more reasons to stay subscribed to Netflix.

Overall, Netflix’s pursuit of game developer partnerships paints a promising picture for the future of interactive media and gaming. As more and more gaming opportunities become available, more and more users are likely to opt-in to the services provided by Netflix. With the ever-changing landscape of the gaming industry, it will be interesting to see how Netflix continues to develop over time.